With more and more people using ads blockers, it’s important that webmasters use all means possible to optimize their ad units across their portals.
We used WordPress to run this blog. We also run Google AdSense to help us pay the bills. As more people begin using ads blockers (programs that block advertisements on the web), the more money publishers lose.
Now the main reason I’m writing this post is to share my experience with webmasters across the web who want to earn more with Google AdSense ads. Google AdSense helps publishers earn some money for their work online.
Without Google AdSense program, some of us might not have continued this long.. We love what we do, writing tips and helpful tutorials, but we also need to pay bills to keep our sites running.
Over the past months, I have been using Google AdSense plugin for WordPress to automatically display ads on this blog. It’s an official plugin written by Google to help WordPress publishers insert ads into their pages.
Google write that “This plugin lets you place AdSense ads using a simple point-and-click UI rather than manually inserting snippets yourself.” and that the plugin “automatically determines potential placements for AdSense ads, suggests an initial ad layout, and allows you to lay out ads on your site.”
For the past months I have been running the WordPress plugin to show ads on this blog. During those months, I actually lost more money than when I was inserting the ads myself, manually.
Besides losing money for publishers, the plugin makes it difficult for most webmasters to even run it as it analyses and tries to find the correct locations on the page to insert ads. Since WordPress themes are not designed with Google AdSense plugin in mind, finding the right locations to insert ads can be challenging for some.
For me, I figured it out and actually made it work for my site. The reason I stopped using the plugin is my AdSense earnings dropped by 30%. That’s a lot to lose.
I stopped using the plugin few weeks ago, and started inserting the ads myself, and my earnings have returned to normal. If you’re currently using the plugin, try inserting the ads your self, then compare the results.
You may just find out that you were actually losing money running AdSense ads using Google office AdSense plugins for WordPress.
If you’re currently using the plugin and you think otherwise, please feel free to respond below.
Thanks,
Frequently Asked Questions
What are the challenges of using Google AdSense plugin for WordPress?
The Google AdSense plugin for WordPress can make it difficult for webmasters to optimize ad placements, leading to potential revenue loss.
How does the Google AdSense plugin for WordPress impact earnings?
Some publishers have reported a decrease in earnings when using the Google AdSense plugin for WordPress compared to manually inserting ads.
Why is it important for webmasters to optimize ad units?
With the rise of ad blockers, webmasters need to optimize ad units to maximize revenue and ensure the sustainability of their websites.
What is the main purpose of using Google AdSense on a website?
Google AdSense helps publishers earn money by displaying targeted ads on their websites, providing a source of income to support their online content.
How does Google AdSense help webmasters earn money?
Google AdSense allows webmasters to monetize their websites by displaying relevant ads to visitors, earning revenue through clicks or impressions.
What are the drawbacks of relying solely on Google AdSense for revenue?
Depending solely on Google AdSense for revenue may lead to fluctuations in earnings and vulnerability to changes in ad policies or algorithms.
Can Google AdSense plugin for WordPress be a viable option for all webmasters?
The Google AdSense plugin for WordPress may not be suitable for all webmasters, as it can be challenging to integrate seamlessly with various WordPress themes.
How can webmasters effectively manage ad placements without the Google AdSense plugin?
Webmasters can manually insert ads in strategic locations on their websites to optimize revenue and have more control over the ad display.